February 24, 2016
Grupo Attitude restructures
its assets to consolidate under one single brand: MZ"
MZ" ratifies its position as an innovative agency and leading consultant in business communication, reputation and value
Sao Paulo, February 24, 2016 - Grupo Attitude S.A. announced today the restructuring of its assets, with migration of most partners in investees to the holding, and rebranding of the group under a brand that enjoys expressive market recognition (in Brazil and abroad): MZ" (name that results from the initials of "Marco Zero" - Ground Zero, which means origin, impact point). All current partners, leaders and senior consultants will remain in the company, which was reorganized into five major business units. Accordingly, MZ" ratifies its positioning and recognition as the #1 consulting firm in Latin America, #4 in Asia and #7 in the world in business communication, reputation and value.
The past six years saw large investments that were supported by the capitalization of the Jardim Botanico Investment Fund in December 2009. In this phase of growth and improvement of governance processes, the companies MZ Consult (investor relations and technology) and LEAD (reputation, value and governance) have joined the agencies MVL/Attitude RP (public relations), Tino (PR, digital and advertising in healthcare), Digitale.XY2 and Pixit (digital agencies, marketing and video solutions), HCI and Illios (US consulting firms), and CAN (Taiwan technology company). The Government Affairs business unit has been set up more recently.
For Rodolfo Zabisky, CEO of MZ", "now it's time to go beyond and give the next step forward, changing from a holding with several specialized agencies to a unified company that is in line with its core purpose: to innovate in communication so as to impact our clients' business as required by them." At this moment, only the Tino brand will be maintained in the healthcare segment of MZ", in addition to the startup Engage-x (collaborative platform created to lead a breakthrough in communication and interaction between stakeholders and brands/companies). "We believe that communication should be strategic and play an advisory role based on short-, medium- and long-term planning. The ongoing construction of reputation and value of brands and business requires persistent and determined "inch-by-inch" (origin of the symbol placed next to MZ") efforts towards gaining engagement and a premium position on the competitive ground of stakeholders' preference," he added.
The new structure of MZ" relies on five business fronts that impact clients' most diverse demands:
• Reputation and Value
Reputation and value gaps I Engage-x collaborative platform I Crisis management I Governance consulting I Brand and business strategy Innovation
• Communication and Engagement
Public relations I Marketing j Activation campaigns I Branded content Advertising I Healthcare dominance
• Digital and Experience
Engagement of audiences I Interactive videos and web-IN I Online campaigns I Ideas, attitudes and behaviors I Apps and Portals I Social media
• Investor Relations
Shareholder ID and targeting I Financial compliance and ESG I Management of market expectations I Technology (website, webcast, CRM and XBRL)
• Government Affairs
Strategic consulting and advisory I Stakeholders mapping and engagement I Negotiation of proposals J Legislative advisory
MZ" is the leader in the Latin American market and ranks among the most preferred brands in the international market, counting on approximately 250 employees and providing recurring services to more than 400 clients in 14 countries. With its head office located in Sao Paulo, the company has own offices in the cities of Campinas, Rio de Janeiro, Brasilia, New York, San Diego, Taipei, Hong Kong, Vancouver and Sidney.
February 1, 2014
MZILIOS Joins NYSE Stock Surveillance Program
We are delighted to announce MZ Ilios Partners, LLC
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effective February 1, 2014
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